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In a contactless world, our real estate agency must be reactive and transformative in order to remain competitive. Today, gel, masks and social distancing are part of our daily lives. A number of new agency concepts, with a small lounge and an open-plan room, a reassuring and innovative place to work, combining human and digital...

In a contactless world, our real estate agency must be reactive and transformative in order to remain competitive.

Today, gel, masks and social distancing are part of our daily lives. A number of new agency concepts, with a small lounge and an open-plan room, a reassuring and innovative place to work, combining human and digital elements, made it possible to meet this need for confidentiality that encourages open discussion. This model, in our current context, is not necessarily adapted to health requirements and outlines new trends and innovations in the real estate sector.

While some of these changes are temporary, others could become permanent. Our agency Besson Immobilier is based on a relational model of proximity in contrast to the new digital reservation platforms. In order to remain competitive, our real estate agency in Verbier has been steadily undergoing changes since the advent of digital technology, but has been taking this a step further since the pandemic. Here we reveal some of the many requisites that we implement in order to compete with the best real estate agencies.

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Our real estate agency is accelerating digitisation with an exemplary customer experience

Our company must take into account time constraints in view of the enthusiasm for new applications such as virtual visits, online quotes, online signatures… But we know that digital technology can easily become too much of a good thing. We need to maintain user-friendly connectivity, a major challenge for our real estate agency.

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also to be readbuying real estate in Verbier: why not to take a step?

Our sales advisers provide a high value-added service

Artificial intelligence offers great opportunities and allows our real estate sales and rental consultants to leverage data and customer knowledge. Our agents have the ability to offer personalized advice and predictive analysis, freeing up sales time for coaching and follow-up instead of simple, repetitive, low-value tasks.

Rethinking physical communication

We have to reinvent ourselves to build trust in the face of this transformation of the conditions of exercising our profession as real estate advisors, because physical communication based mainly on facial expressions no longer functions smoothly. Reading emotions becomes more complicated. Non-verbal communications follow other routes almost naturally: the eyes will become more expressive to signify empathy.

We adopt a full-service approach in a trust-based relationship.

The interaction between our clients and our  agents is a key factor in building support and trust when buying, selling or renting.  Our collaborators position themselves as a builder of ecosystems around the needs of our customers. The concept of extended service is at the very heart of our strategy. We integrate non-real estate services à la carte in order to facilitate the customer experience in collaboration with our tourism partners. We develop multi-partner, multi-service, digital and flexible strategies to bring differentiated value to the end customer.